Leading Financial Brands Through Change for Over Three Decades

Manzella Marketing was founded over 35 years ago with one clear goal: to deliver agency-level marketing expertise shaped by real-world financial experience. Our founder, Jim Manzella, spent over a decade at HSBC as Vice President of Direct Marketing before helping establish what is now ThreeSixty’s financial services division.

That legacy set the tone for everything we do—blending strategic insight with operational rigor and a deep respect for what’s at stake in financial communications. We also speak the language of infosecurity—working comfortably within your institution’s protocols and review processes to protect sensitive customer and account data from day one. Today, our work supports banks, credit unions, and community financial institutions through high-impact campaigns that require trust, timing, and zero tolerance for error.

A Division of ThreeSixty

Manzella Financial Marketing is part of ThreeSixty, an Inc. 5000 recognized agency known for creative, data-driven marketing that moves businesses forward. As a dedicated division focused exclusively on financial institutions, we combine our banking DNA with ThreeSixty’s full creative, digital and strategic power.

We understand compliance requirements and infosecurity protocols, developing communications and campaign operations that meet both regulatory standards and internal audit expectations.

How We Work With You

We’re not just a marketing agency—we’re a highly specialized team with deep roots in the financial services world. Our work combines:

  • Managing customer notice sequencing and timing across channels to support clear, accurate, and on-time delivery during transitions
  • Validating data files across core systems to ensure accurate account mapping, personalization logic, and version control
  • Overseeing secure print and digital execution—guided by strict data handling protocols, infosec review steps, and zero tolerance for error.
  • Developing clear, customer-first messaging that protects trust while reducing confusion, call volume, and attrition

Every engagement is led by us—from kickoff to final delivery—so nothing gets lost in translation. We act as your single point of contact, coordinating trusted partners and internal specialists to get it right the first time. Whether your project moves through Compliance, Risk, Legal, or IT, we know how to navigate the internal checks—and still deliver on time.

Why It Matters

In banking, communication errors aren’t just frustrating—they’re costly. A missed deadline can mean a compliance violation. A vague message can lead to customer confusion. That’s why institutions turn to Manzella: We understand the stakes and we own the outcome.

With Manzella Financial Marketing, you’re not outsourcing tasks. You’re partnering with a team that’s done this hundreds of times before—successfully, securely and strategically

Ready to Talk Through Your Next Initiative?

Our financial services division partners with banks and credit unions on high-stakes marketing initiatives where precision, compliance, and trust matter most.

Schedule a discovery call

Headquartered in Buffalo, New York, Manzella Financial Marketing handles strategic communications for banks and credit unions navigating high-stakes transitions—with a focus on compliance, clarity, and customer trust.

  1.877.218.1178

  678 Sheridan Drive
Tonawanda NY 14150