Leading Financial Brands Through Change for Over Three Decades

Manzella Marketing was founded over 35 years ago with one clear goal: to deliver agency-level marketing expertise shaped by real-world financial experience. Our founder, Jim Manzella, spent over a decade at HSBC as Vice President of Direct Marketing before helping establish what is now ThreeSixty’s financial services division.

That legacy set the tone for everything we do—blending strategic insight with operational rigor and a deep respect for what’s at stake in financial communications. Today, our work supports banks, credit unions and community financial institutions through high-impact campaigns that require trust, timing and zero tolerance for error.

A Division of ThreeSixty

Manzella Financial Marketing is part of ThreeSixty, an Inc. 5000 recognized agency known for creative, data-driven marketing that moves businesses forward. As a dedicated division focused exclusively on financial institutions, we combine our banking DNA with ThreeSixty’s full creative, digital and strategic power.

We understand compliance requirements and develop communications that meet these standards. We don’t just write copy—we execute campaigns that meet regulatory standards and customer expectations alike. And we do it all with the same rigor, partnership and performance standards ThreeSixty is known for.

How We Work With You

We’re not just a marketing agency—we’re a highly specialized team with deep roots in the financial services world. Our work combines:

  • Strategic planning aligned with your brand, customer base and regulatory environment
  • Data oversight and mailing execution that meets the highest security and compliance standards
  • Clear, customer-first messaging designed to retain trust and reduce risk

Every engagement is led by us—from kickoff to final delivery—so nothing gets lost in translation. We act as your single point of contact, coordinating trusted partners and internal specialists to get it right the first time.

Why It Matters

In banking, communication errors aren’t just frustrating—they’re costly. A missed deadline can mean a compliance violation. A vague message can lead to customer confusion. That’s why institutions turn to Manzella: We understand the stakes and we own the outcome.

With Manzella Financial Marketing, you’re not outsourcing tasks. You’re partnering with a team that’s done this hundreds of times before—successfully, securely and strategically

Want to See Who’s Behind the Work?

Our financial services division is led by a team of strategists, creatives and data experts who know this space inside and out.

Meet the full ThreeSixty team

Headquartered in Buffalo, New York, Manzella Financial Marketing handles strategic communications for banks and credit unions navigating high-stakes transitions—with a focus on compliance, clarity, and customer trust.

  1.877.218.1178

  678 Sheridan Drive
Tonawanda NY 14150