If you’re not reaching the right customers, you’re losing them to the competition. At Manzella, we create lead generation campaigns tailored to the way people engage with financial institutions—whether they’re shopping for a new checking account, comparing mortgage rates, or looking to move business banking to a local partner.

Our multi-channel strategies help banks and credit unions grow deposits, loans and relationships with campaigns that drive real, measurable results.

paid search and display advertising

Paid Search & Display Advertising

  • Immediate Visibility
  • Precise Targeting
  • Performance Tracking

Get found when people are ready to act.
We build high-performing Google Ads and programmatic campaigns that appear when customers search for financial products. We target by need and intent to drive qualified leads to your site or branch.

 

seo

Search Engine Optimization (SEO)

  • Organic Traffic
  • Long-Term Benefits
  • Brand Authority

Increase visibility and earn long-term trust.
We optimize your site to rank higher in search results for key products and services—from business checking to mortgage lending—so your institution becomes the trusted choice in your market.

 

direct mail

Direct Mail

  • Tangible and Memorable
  • Targeted Reach
  • Measurable Results

Tangible, trackable, and trusted.
We execute secure, data-driven direct mail campaigns that put the right offer in the right hands. Whether you’re promoting high-yield savings, credit card offers or refinancing, we design compliant pieces that drive action.

 

social media advertising

Social Media Advertising

  • Engaged Audience
  • Targeted Advertising
  • Brand Awareness

Reach customers where they scroll.
We develop targeted paid campaigns on Facebook, Instagram, and LinkedIn. Great for seasonal promotions, financial literacy pushes or business banking leads.

 

local and community advertising

Local & Community-Based Advertising

  • High Visibility
  • Affordability
  • Local Targeting

Stay visible in the markets that matter.
We help banks and credit unions raise awareness with smart local advertising strategies, including outdoor, streaming, radio and sponsorship opportunities.

 

email

Email Marketing

  • Nurtured Leads
  • Targeted Communication
  • Measurable Results

Keep customers engaged.
We build drip campaigns and cross-sell emails that follow up with prospects and deepen existing relationships. From onboarding sequences to rewards program promotions, we keep your institution top of mind.

 

conversion rate optimization

Conversion Rate Optimization (CRO)

  • A/B Testing
  • Landing Page Optimization
  • User Experience Audits

Turn more clicks into applications.
We audit and optimize landing pages, application flows, and forms to improve the performance of every campaign—ensuring your marketing drives real results, not just traffic.

 

reputation management

Reputation Management

  • Positive Online Image
  • Crisis Management
  • Customer Satisfaction

Build trust where it counts.
From branch reviews to mobile app ratings, we help you monitor and improve your institution’s online reputation, so prospective customers see you as the secure, dependable option.

Not Finding What You Need?

Every institution has different goals and challenges. Let’s talk about yours. We’ll build a custom lead generation plan that fits your growth goals and your compliance needs.

Get a Free Campaign Strategy Review →

Headquartered in Buffalo, New York, Manzella Financial Marketing handles strategic communications for banks and credit unions navigating high-stakes transitions—with a focus on compliance, clarity, and customer trust.

  1.877.218.1178

  678 Sheridan Drive
Tonawanda NY 14150